Author: ncsadmin
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What Is Remarketing?
Remarketing is the term used to describe re-engaging prospects or customers with email (and also SMS/text). While some companies (yeah Google we mean you) refer to retargeting as remarketing, they are actually different. Remarketing is when follow-ups are sent to visitors when they abandon a shopping cart, to offer related products (cross-sell/upsell) and lifecycle marketing…
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What Is Retargeting?
Retargeting is a paid advertising system based on showing ads to people who have expressed an interest in your business’ products or services by visiting your website. These ads cost less and are more effective since the people viewing the ads have already expressed an interest but most likely have not made a buying decision…
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What Is A Responsive Site?
A responsive site is a website that automatically resizes to fit the device being used to view the site including desktop, tablet or smart phone. It is also called a mobile-friendly website. Increasingly website visitors are using their phones to view your website. Here’s a free test you can use to see if a page…
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What Does Hosting A Website Mean?
A web hosting service provides space on a server they own for use by their customers as well as providing internet connectivity. The hosting server provides online systems for storing files with information, images, video, or any content accessible via the web. A hosting server is needed to make your website show up online. The…
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What Is NAP?
This stands for Name, Address and Phone number. It is usually used in reference to local citations and search engine optimization. The NAP for your business needs to be correct and consistent on your website and online presence. NAP consistency is critical for businesses looking to improve their search rankings, increase the local organic traffic…
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What Is Google My Business?
Commonly known as GMB (and formerly known as Google Local and Google Places), Google My Business is a business listing on Google, not unlike listings on other online business directories. Claiming and verifying your business’ Google My Business listing should be a high priority if your goal is to get more customers. Google is not…
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What Is An Online Business Directory?
Also known as an online directory or web directories, a business directory is a website which lists businesses and their information. Business listings may be categorized by niche, location, activity, or size. The directory may be compiled either manually or through an automated software. They are not just a digital Yellow Pages because they offer…
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What Is The Google 3 Pack?
Also known as the local pack or map pack, this is the top three local business listings in Google’s search results. The searcher’s location is used to display information relevant to the location of where the user is located when performing the search. For local businesses this is a prime spot as it generates significant…
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What Is A Local Citation?
A local citation is a mention of your business on the web that normally includes a combination of your company name, address, phone number, (also referred to as NAP) and sometimes the website address. Citations can help a local business to improve their search engine ranking. When a local citation does not include the entire…
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What is PPC (Pay-Per-Click)?
PPC is the abbreviation for Pay-Per-Click. It is an advertising system offered by search engines. An advertiser only pays when a web visitor clicks on an ad or clicks through to a site. Amount paid is determined by bidding process. PPC can be an effective way to advertise your business if it is properly set…