Lifecycle marketing is the process of providing your audience the kinds communications and experiences they need, want, or like as they move from prospects to customers and then, ideally, to advocates. The goal is to increase the number of people who purchase, raise customer retention rates, and drive up the lifetime value of a customer. … Continue reading What Is Lifecycle Marketing?
Also known as natural search results, organic search results are the listings on a search engine results page (SERP) that are chosen to be the most relevant for the phrase that was searched. They are the unpaid listings that appear because the search engine’s algorithm determined them to have the most relevance to the user’s … Continue reading What Are Organic Search Results?
The current definition of omnipresent is “widely or constantly encountered”. Merriam-Webster defines it as “present in all places at all times”. In digital marketing omnipresent means that someone online who has an interest in your product or service is constantly encountering information about your company. This mass online exposure positions a company as the leader … Continue reading What Does Omnipresent Mean?
Remarketing is the term used to describe re-engaging prospects or customers with email (and also SMS/text). While some companies (yeah Google we mean you) refer to retargeting as remarketing, they are actually different. Remarketing is when follow-ups are sent to visitors when they abandon a shopping cart, to offer related products (cross-sell/upsell) and lifecycle marketing … Continue reading What Is Remarketing?
Retargeting is a paid advertising system based on showing ads to people who have expressed an interest in your business’ products or services by visiting your website. These ads cost less and are more effective since the people viewing the ads have already expressed an interest but most likely have not made a buying decision … Continue reading What Is Retargeting?
A responsive site is a website that automatically resizes to fit the device being used to view the site including desktop, tablet or smart phone. It is also called a mobile-friendly website. Increasingly website visitors are using their phones to view your website. Here’s a free test you can use to see if a page … Continue reading What Is A Responsive Site?
A web hosting service provides space on a server they own for use by their customers as well as providing internet connectivity. The hosting server provides online systems for storing files with information, images, video, or any content accessible via the web. A hosting server is needed to make your website show up online. The … Continue reading What Does Hosting A Website Mean?
This stands for Name, Address and Phone number. It is usually used in reference to local citations and search engine optimization. The NAP for your business needs to be correct and consistent on your website and online presence. NAP consistency is critical for businesses looking to improve their search rankings, increase the local organic traffic … Continue reading What Is NAP?
Commonly known as GMB (and formerly known as Google Local and Google Places), Google My Business is a business listing on Google, not unlike listings on other online business directories. Claiming and verifying your business’ Google My Business listing should be a high priority if your goal is to get more customers. Google is not … Continue reading What Is Google My Business?
Also known as an online directory or web directories, a business directory is a website which lists businesses and their information. Business listings may be categorized by niche, location, activity, or size. The directory may be compiled either manually or through an automated software. They are not just a digital Yellow Pages because they offer … Continue reading What Is An Online Business Directory?