There’s no denying that working from home offers many advantages. In many ways it’s the ultimate freedom; you get to set your own hours, working when, where, and how you want. However, there are also a number of potential pitfalls you need to be aware of, and watch out for, or you’ll risk turning your … Continue reading Pitfalls To Watch Out For When Working From Home
We all get distracted. Some of the distractions are brought on by others, but a lot of the time, we do things to distract ourselves. We browse through email and social media instead of getting right to work, we get home and turn on the TV to zone out. We play on our phones whenever … Continue reading The High Cost Of Distractions At Home and Work
You want a fulfilling career, a home of your own, and better health. Or perhaps you have smaller goals, such as learning a new language or traveling more often. However, you never find the time or the perfect opportunity to get started. The truth is that most people fail to achieve their goals not because … Continue reading The 3-Step Process to Stop Thinking and Start Doing
You might be surprised to learn that the biggest obstacle to your personal freedom is right between your ears. A negative mindset is the biggest block to freedom. There are so many parts of your life you cannot control, from the need to earn a living to finding true love. But you can control your … Continue reading Personal Freedom Begins in Your Mind
Are you using to-do lists throughout your day? If not, you may be missing out on one of the most powerful productivity tools out there. It doesn’t matter if you use the old-fashioned notebook and pen, or a to-do list app on your phone. There are three reasons why they work so well when it … Continue reading Why To Do Lists Work
Lifecycle marketing is the process of providing your audience the kinds communications and experiences they need, want, or like as they move from prospects to customers and then, ideally, to advocates. The goal is to increase the number of people who purchase, raise customer retention rates, and drive up the lifetime value of a customer. … Continue reading What Is Lifecycle Marketing?
Also known as natural search results, organic search results are the listings on a search engine results page (SERP) that are chosen to be the most relevant for the phrase that was searched. They are the unpaid listings that appear because the search engine’s algorithm determined them to have the most relevance to the user’s … Continue reading What Are Organic Search Results?
The current definition of omnipresent is “widely or constantly encountered”. Merriam-Webster defines it as “present in all places at all times”. In digital marketing omnipresent means that someone online who has an interest in your product or service is constantly encountering information about your company. This mass online exposure positions a company as the leader … Continue reading What Does Omnipresent Mean?
Remarketing is the term used to describe re-engaging prospects or customers with email (and also SMS/text). While some companies (yeah Google we mean you) refer to retargeting as remarketing, they are actually different. Remarketing is when follow-ups are sent to visitors when they abandon a shopping cart, to offer related products (cross-sell/upsell) and lifecycle marketing … Continue reading What Is Remarketing?
Retargeting is a paid advertising system based on showing ads to people who have expressed an interest in your business’ products or services by visiting your website. These ads cost less and are more effective since the people viewing the ads have already expressed an interest but most likely have not made a buying decision … Continue reading What Is Retargeting?