Category Archives: Blog

Pitfalls To Avoid When Working At Home

Pitfalls To Watch Out For When Working From Home

There’s no denying that working from home offers many advantages. In many ways it’s the ultimate freedom; you get to set your own hours, working when, where, and how you want. However, there are also a number of potential pitfalls you need to be aware of, and watch out for, or you’ll risk turning your … Continue reading Pitfalls To Watch Out For When Working From Home

Stop Overthinking And Start Doing

The 3-Step Process to Stop Thinking and Start Doing

You want a fulfilling career, a home of your own, and better health. Or perhaps you have smaller goals, such as learning a new language or traveling more often. However, you never find the time or the perfect opportunity to get started. The truth is that most people fail to achieve their goals not because … Continue reading The 3-Step Process to Stop Thinking and Start Doing

Why To Do Lists Work

Are you using to-do lists throughout your day? If not, you may be missing out on one of the most powerful productivity tools out there. It doesn’t matter if you use the old-fashioned notebook and pen, or a to-do list app on your phone. There are three reasons why they work so well when it … Continue reading Why To Do Lists Work

What Is Lifecycle Marketing?

Lifecycle marketing is the process of providing your audience the kinds communications and experiences they need, want, or like as they move from prospects to customers and then, ideally, to advocates. The goal is to increase the number of people who purchase, raise customer retention rates, and drive up the lifetime value of a customer. … Continue reading What Is Lifecycle Marketing?

What Are Organic Search Results?

Also known as natural search results, organic search results are the listings on a search engine results page (SERP) that are chosen to be the most relevant for the phrase that was searched. They are the unpaid listings that appear because the search engine’s algorithm determined them to have the most relevance to the user’s … Continue reading What Are Organic Search Results?

What Does Omnipresent Mean?

The current definition of omnipresent is “widely or constantly encountered”. Merriam-Webster defines it as “present in all places at all times”. In digital marketing omnipresent means that someone online who has an interest in your product or service is constantly encountering information about your company. This mass online exposure positions a company as the leader … Continue reading What Does Omnipresent Mean?

What Is Remarketing?

Remarketing is the term used to describe re-engaging prospects or customers with email (and also SMS/text). While some companies (yeah Google we mean you) refer to retargeting as remarketing, they are actually different. Remarketing is when follow-ups are sent to visitors when they abandon a shopping cart, to offer related products (cross-sell/upsell) and lifecycle marketing … Continue reading What Is Remarketing?