Category Archives: Blog

What Is Lifecycle Marketing?

Lifecycle marketing is the process of providing your audience the kinds communications and experiences they need, want, or like as they move from prospects to customers and then, ideally, to advocates. The goal is to increase the number of people who purchase, raise customer retention rates, and drive up the lifetime value of a customer. … Continue reading What Is Lifecycle Marketing?

What Are Organic Search Results?

Also known as natural search results, organic search results are the listings on a search engine results page (SERP) that are chosen to be the most relevant for the phrase that was searched. They are the unpaid listings that appear because the search engine’s algorithm determined them to have the most relevance to the user’s … Continue reading What Are Organic Search Results?

What Does Omnipresent Mean?

The current definition of omnipresent is “widely or constantly encountered”. Merriam-Webster defines it as “present in all places at all times”. In digital marketing omnipresent means that someone online who has an interest in your product or service is constantly encountering information about your company. This mass online exposure positions a company as the leader … Continue reading What Does Omnipresent Mean?

What Is Remarketing?

Remarketing is the term used to describe re-engaging prospects or customers with email (and also SMS/text). While some companies (yeah Google we mean you) refer to retargeting as remarketing, they are actually different. Remarketing is when follow-ups are sent to visitors when they abandon a shopping cart, to offer related products (cross-sell/upsell) and lifecycle marketing … Continue reading What Is Remarketing?

What Does Hosting A Website Mean?

A web hosting service provides space on a server they own for use by their customers as well as providing internet connectivity. The hosting server provides online systems for storing files with information, images, video, or any content accessible via the web. A hosting server is needed to make your website show up online. The … Continue reading What Does Hosting A Website Mean?

What Is Google My Business?

Commonly known as GMB (and formerly known as Google Local and Google Places), Google My Business is a business listing on Google, not unlike listings on other online business directories. Claiming and verifying your business’ Google My Business listing should be a high priority if your goal is to get more customers. Google is not … Continue reading What Is Google My Business?

What Is An Online Business Directory?

Also known as an online directory or web directories, a business directory is a website which lists businesses and their information. Business listings may be categorized by niche, location, activity, or size. The directory may be compiled either manually or through an automated software. They are not just a digital Yellow Pages because they offer … Continue reading What Is An Online Business Directory?