Here are three important steps to take now to help your dental practice during the changes impacting your practice due to the coronavirus.
Many people, your patients, are scared. Their daily lives have been disrupted and likely turned upside down. You can help them by giving them specific information. Tell them steps to take; communicate with them.
1. Add An Update About Your Dental Practice To Your Website
Whether you are closed, treating emergencies or open - let people know. Acknowledge the situation and communicate the current status of your practice.
1. Are you open or closed?
2. If you’re open - are you seeing all patients, emergencies only, providing emergency treatment for existing patients only or also for non-patients, etc.
3. Are you answering the phone, answering email, returning phone messages, etc?
4. What steps are you taking to protect patients now or before you re-open?
Add something clearly visible to the Home page of your site. You could add a banner to the top of your website and link it to a page with the current information like this example:
For the page with the information, give it a page name like "covid-19-update".
Give the page a title like "Coronavirus Update In [Town Name]".
We've put together some example page content that you are free to edit and use:
If your dental practice is closed but treating emergencies, edit & use this example content:
Download Dental Practice Treating Emergencies
If your dental practice is closed, edit & use this example content:
Download Dental Practice Temporarily Closed
If your dental practice is open, edit & use this example content:
Download Dental Practice Open
The Small Business Administration Encourages Communication
According to the SBA: "It’s critical to communicate openly with your customers about the status of your operations, what protective measures you’ve implemented, and how they (as customers) will be protected when they visit your business. Promotions may also help incentivize customers who may be reluctant to patronize your business."
If you need any help with updating your website please reply to the email you received and let us know how we can help.
2. Update your Google My Business listing
Google My Business (GMB) is a resource used by many consumer to get information on a business, including your patients.
Make sure your business listing has been updated to reflect the current status of your dental practice:
1. If you are open it is still a good idea to login to your GMB account. This will show Google that you are maintaining your listing and that it is accurate.
2. If you are closed, your GMB profile should be updated to show that you are closed.
3. If you are only treating emergencies, and are available to treat people who were not previously patients, login to your profile and edit your description to reflect this.
4. If you are only treating emergencies and only treating existing patients, login to your profile and edit your description to reflect this.
In addition we recommend that you make a post in your GMB account. These posts only display for a week. Repost each week or when there is a change in the status of your office.
Here are some images formatted for GMB that you are free to use for your post in Google My Business. Simply right click on the image to download.
3. Post an update to your Facebook page
During the current crisis people are on Facebook more than ever. Make sure your business information is up-to-date with the status of your dental practice.
Whether you are regularly posting on Facebook or not, it's important to post an update on your practice.
We've created some images formatted for Facebook that you are free to use for your Facebook post. Right click to download.
Once you've done that, it's time to start making regular (daily) posts to Facebook.
Need more images for your Facebbok posts?
You can get 30 images that you can use to post daily to Facebook with important dental information. They're yours for free - simply email and ask for them: firstname.lastname@example.org.
Still not using Facebook or need help? We're here to help and will do as much as we can for you. Reply via email us and tell us more.
The Small Business Administration (SBA) has already committed the first $349 billion in funding for the Paycheck Protection Program (PPP). The next round of PPP funding is due to be available soon. Get in touch with your financial institution or bank.
Get info on PPP loans and forgiveness terms on the SBA PPP Page
Download a copy of the PPP borrower application form to see the information that will be requested from you when you apply with a lender.
Stay current with any updates on additional funding availability through your bank. For example, Citi has updates available here.
PPP is a government loan to help small businesses like dental practices cover payroll (and other expenses) while closed due to coronavirus. If the conditions set forth are met, the loan is forgiven and does not have to be repaid. Please see the linked documents for details.
You can click here to view the PPP document.
Action Beats Anxiety
Your dental practice is suffering due to coronavirus. Your cash flow has been impacted. We get that. That's why we're offering these free resources to you.
We want to do whatever we can to help. And yes, we're offering to do as much as we can while asking for nothing in return. If you need help, please reach out and let's make something positive happen together.
If you have these steps done, it's time to do more. We have more info to help your dental practice. Simply reply via email and ask for the next steps for your dental practice.
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