Have you ever wondered if someone was saying “paper clip” when they were talking about paid advertising? They were probably saying "pay-per-click". But what the heck is that?
Digital marketing is jam-packed with its own terminology. As a business owner, knowing this terminology can be very helpful when deciding the best course of action as to which form of digital marketing is best for your company.
Find your answers here with the digital marketing dictionary.
Also known as the local pack or map pack, this is the top three local business listings in Google’s search results. The searcher’s location is used to display information relevant to the location of where the user is located when performing the search. For local businesses this is a prime spot as it [read more...]
Also known as an online directory or web directories, a business directory is a website which lists businesses and their information. Business listings may be categorized by niche, location, activity, or size. The directory may be compiled either manually or through an automated software. They are not just a digital Yellow Pages because [read more...]
A local citation is a mention of your business on the web that normally includes a combination of your company name, address, phone number,(also referred to as NAP), and sometimes the website address. Citations can help a local business to improve [read more...]
Commonly known as GMB (and formerly known as Google Local and Google Places), Google My Business is a business listing on Google, not unlike listings on other online business directories. Claiming and verifying your business’ Google My Business listing should be a high priority if [read more...]
A web hosting service provides space on a server they own for use by their customers as well as providing internet connectivity. The hosting server provides online systems for storing files with information, images, video, or any content accessible via the web. A hosting server is needed to make your website show up online. The quality of your hosting is important because … [read more...]
Lifecycle marketing is the process of providing your audience the kinds communications and experiences they need, want, or like as they move from prospects to customers and then, ideally, to advocates. The goal is to increase the … [read more...]
This stands for Name, Address and Phone number. It is usually used in reference to local citations and search engine optimization. The NAP for your business needs to be correct and consistent on your website and online presence. NAP consistency is critical for businesses looking to [read more...]
The current definition of omnipresent is “widely or constantly encountered”. Merriam-Webster defines it as “present in all places at all times”. In digital marketing omnipresent means that someone online who has an interest in your product or service is constantly encountering information about your company. This mass online exposure positions a company as… [read more...]
Also known as natural search results, organic search results are the listings on a search engine results page (SERP) that are chosen to be the most relevant for the phrase that was searched. They are the unpaid listings that appear because the search engine’s algorithm determined them to have the most relevance to the user’s search. Organic traffic is valuable because… [read more...]
PPC is the abbreviation for Pay Per Click. It is an advertising system offered by search engines. An advertiser only pays when a web visitor clicks on an ad or clicks through to a site. Amount paid is determined by bidding process. PPC can be an effective way to advertise your business if [read more...]
Remarketing is the term used to describe re-engaging prospects or customers with email (and also SMS/text). While some companies (yeah Google we mean you) refer to retargeting as remarketing, they are actually different. Remarketing is when follow-ups are sent to visitors when they abandon a shopping cart, to offer related products (cross-sell/upsell) and lifecycle marketing emails. You have probably seen this when… [read more...]
A website that automatically resizes to fit the device being used to view the site including desktop, tablet or smart phone. It is also called a mobile-friendly website. Increasingly website visitors are using their phones to view your website. Here’s a free test… [read more...]
Retargeting is a paid advertising system based on showing ads to people who have expressed an interest in your business’ products or services by visiting your website. These ads cost less and are [read more...]
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