Also known as natural search results, organic search results are the listings on a search engine results page (SERP) that are chosen to be the most relevant for the phrase that was searched. They are the unpaid listings that appear because the search engine’s algorithm determined them to have the most relevance to the user’s search.
Organic traffic is valuable because the traffic is targeted. When a user types a search query into a search engine they are searching for something specifically. If you and your website can provide that to them, they are likely to become a customer (or at least a prospect).
In addition, organic search traffic is free. In other words, there is no cost to you when someone clicks on your listing in the organic search results. With paid listings, when the paid ad campaign is stopped, your listing no longer displays.
A listing on page one of the search results will drive the most traffic. The higher your listing is on page one, the more traffic there will be to your website.
Unless you’re in a rare situation where there’s no competition (maybe you’re the only doctor in your town and the next closest is 100 miles away) it will take time and/or money to achieve the coveted first page placement.
Within the search industry over 200 factors have been identified as impacting where a website will be listed in the search engine results. There are some primary factors and actions that can go a long way to improving where your website ranks in the search results:
- Site Speed
- Responsive Site
- Site Security (SSL)
- Accessibility (robots.txt and sitemap files)
- Schema Markup (for text – address, phone, reviews, & more)
- Business Information (especially for local businesses)
- Time On Site (do visitors stay, or do they leave quickly)
- Properly Formatted Content (titles, descriptions, headings, alt tags)
…and the #1 factor – content, content, content – lots of new, fresh, consistent content either on the website or linking to the site.
Ready to expand your digital marketing but not sure where to start? The place to start is with a full review of your current online presence and marketing efforts. Let’s take a look together. Schedule your consultation today: