The current definition of omnipresent is “widely or constantly encountered”. Merriam-Webster defines it as “present in all places at all times”. In digital marketing omnipresent means that someone online who has an interest in your product or service is constantly encountering information about your company.
This mass online exposure positions a company as the leader in their market, therefore increasing sales. Everywhere a prospect looks they find information about your company. They could search different keywords or search phrases using a search engine and your business shows up in the results.
Those results could be your website, articles about the company, videos, images, ads, or even better, all of the above.
So how does a company achieve this omnipresence? Or more importantly, how does a company achieve this with limited time investment and without going broke?
It requires a plan and active implementation of the plan. The components of the plan should be based on the methods that will provide the best ROI (return on investment) for your marketing budget specifically for your company, industry and market.
Does your company already have exposure, whether organically or through paid advertising? If not, the plan should start with exposure and getting traffic.
Some ways to consider:
- Content marketing
- Google My Business
- Search Engine Optimization
- Social Media
- Paid advertising (search engines, social media, YouTube)
Already have traffic and want to give your marketing a cost-effective boost? Consider retargeting.
Want to achieve massive online exposure? For the right company we can develop your online omnipresence in a cost-effective manner. Schedule a time to talk so we can see if you qualify.
Confused about where to start or where your company stands in regards to your online presence? Schedule a time to talk and let’s find out if you qualify for a free review and report.