This stands for Name, Address and Phone number. It is usually used in reference to local citations and search engine optimization. The NAP for your business needs to be correct and consistent on your website and online presence. NAP consistency is critical for businesses looking to improve their search rankings, increase the local organic traffic to their site, and get more leads (and sales) from the web.
When search engines find varied details about your company, they lose confidence in your listing. They want to provide searchers with businesses they feel confident displaying. Instead they will provide searchers with another business that they’re more confident about.
The same is true for searchers who will choose a business based on the level of confidence and trust they have in the business.
From your website, to citations (such as Google My Business, Yelp, etc.), to your social media profiles and beyond your company’s name, address, and phone number need to be listed the same way across the web.
Not sure where to start? Get a copy of our Online Directory Guide.