With the backlinks and citations online directories provide, they greatly help improve the SEO efforts of any business listed within them. Online directory sites also have high page authority, so even when a business’ website isn’t ranked high, they can still be found at the top of the search results.
Customers love using online directories to find local businesses in their area. When they find one in an online directory, they’re more likely to actually make a purchase from that company. Online directories increase conversion by taking qualified leads and converting them into regular customers.
Target Your Market Effectively
The only people that will see your business listing in an online directory are users that are already searching for a product or service. The ability of directories to hone in on a business’ target market this way is what makes them so effective.
Most online directories, even the largest and most popular, are free. This means every lead that’s converted into a customer is a 100 percent return on your investment. Even directories that charge a small fee will have a better ROI than other forms of marketing.
Business listings in online directories do need to be updated every so often. With that being as little as every four to six months, business listings in online directories don’t need to be micromanaged. That frees you up to run your business!
Online directories can be a great addition to your current small business marketing strategy. They can improve website traffic for a small business and increase your bottom line.
If you haven't taken a look at online directories and considered how your small business could use them to increase its market presence, now is the time to start. And if you're already listed in several online directories and are beginning to wonder if they're worth all the work, or if they continue to get you new customers, the answer to that is also 'yes'!
Competition for businesses today is fiercer than ever, and online competition even more so. If you aren't listed in online directories, you'll be giving the advantage to your competition.
Table of Contents
- The Power of Online Directories and How to Get Started Fast!
- What Are Online Directories?
- How Do Online Directories Work?
- How Do Online Directories Benefit Small Businesses?
- More exposure for the business
- More traffic to that website
- Affordable advertising
- Appear more professional
- Increased revenue
- Why Your Business Needs to be Listed in an Online Directory
- How much do online directories cost?
- What Online Directories Should You Use for Your Small Business?
- The Importance of NAP/NAP+W
- The business name
- The business' address
- Phone number
- Website information
- Best Practices for Listing Your Small Business in Online Directories
- Get Listed in the Top Online Directories
- Next Steps
- Recommended Resources
BONUS… You Also Receive A Detailed Step-By-Step Guide For Getting Your Listing On The TOP Directory Sites
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