Businesses know how valuable it is to appear on the first page of Google. Some brief stats tell all you need to know:
- 51% of all website traffic comes from organic search
- 75% of clicks go to the first page of search results.
- Local searches lead 50% of mobile users to visit stores within one day.
- Google is responsible for 94% of total organic traffic.
Pay-for-performance SEO (search engine optimization) has evolved for 3 simple reasons:
1) There is too much involved for a business owner to do on their own
2) Agencies charge high fees because of the amount of work but with no guarantee of results
3) High fees combined with no guaranteed results attracted unprofessional providers who left many businesses with a bad experience
When choosing a digital marketing agency for your SEO campaign, consider these reasons that pay-for-performance SEO satisfies:
1. There are few secrets in SEO.
Google is quite open about how to optimize a site for the search engine. Most web designers don’t know or aren’t paid to optimize a website. It takes time to optimize a website so one of the ways to offer a website at a lower cost is to not optimize the site. What small business owner has the time, knowledge or staff to:
research search terms?
determine the best search terms?
optimize each page of the site?
optimize each site image?
build links within the site?
build a site map?
add SCHEMA to the site?
reduce code bloat on a website?
And that’s just the start of it. With pay-for-performance all of that and more is included in the SEO campaign. No secrets, just work – and lots of it.
2. No big promises.
Pay-for-performance is one simple statement: Page 1 or you don’t pay.
During the process of SEO, search terms will move up and down in the search results, especially in the early stages of a campaign. During any month, if you don’t have a page one ranking, you don’t pay that month.
3. No shady tactics.
Our agreement includes the following, in writing, from us to you: “Company reserves the right to refuse to perform any “black hat” actions, as determined/defined by current industry standards.
4. Search Engine Optimization IS all about rankings.
For a local business SEO really IS all about rankings in order to be seen by potential customers who are looking for your products and services. As mobile continues to take over and voice search expands it is even more important to rank. Pay-for-performance provides the business owners with results first, payment second.
5. The details are simple.
Performance is really simple to determine – is the search term ranking or not? Why complicate things?
6. Most local businesses are not driven by written content.
Too much content can actually drive down conversions on a local business site. Seriously, if I’m looking for a local tree trimmer do I want to read 32 articles about trees and the proper way to trim them? A local business site delivers value to their potential customers by delivering the information they want as quickly as possible. Two key questions: “do you offer what I want” and “how good are you”. Pay-for-performance SEO can increase a business’ online exposure without expecting the owner to crank out content for the site.
7. Focus on short-term and long-term goals.
A quality digital marketing agency should focus on both short-term and long-term goals for the businesses they serve. A pay-for-performance SEO campaign does drive an agency to provide results in order to get paid. It would be short-sighted to do that in a way that does not lead to developing a long-term relationship for the benefit of both the business served and the agency.
8. Rankings are achieved, not manipulated.
The purpose of pay-for-performance SEO is to provide a business owner with a much needed service backed by a guarantee. The guarantee is NOT that you will get ranked – the guarantee is that you will not pay unless you rank. Rankings benefit both parties – the business gets ranked, the agency gets paid. In order to keep getting paid, the agency must keep a search term ranked.
9. SEO is a process.
SEO is not achieved overnight. But why pay in advance without knowing if the firm you’re working with will even perform at all? Done properly, an SEO campaign takes a lot of work, starts slowly and builds over time. A pay-for-performance agency has confidence in providing the results the business wants or they would not invest the time and effort required to get those results.
10. Google rules.
As noted in the beginning of this article, Google is responsible for 94% of total organic traffic. Voice search is rapidly increasing. In order to benefit from this traffic local businesses need good search rankings. Achieving top search rankings not only requires a lot of work but also staying on top of changes as Google is said to change its algorithm up to 400 times per year. Pay-for-performance SEO provides a business owner the opportunity to achieve rankings without paying until results are provided, without doing the work themselves and without getting bogged down in the constant changes happening in the industry.
Page 1 Or Don’t Pay!
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