Category Archives: Digital Marketing Dictionary

What Is The Google 3 Pack?

Also known as the local pack or map pack, this is the top three local business listings in Google’s search results. The searcher’s location is used to display information relevant to the location of where the user is located when performing the search. For local businesses this is a prime spot as it generates significant … Continue reading What Is The Google 3 Pack?

What Is A Local Citation?

A local citation is a mention of your business on the web that normally includes a combination of your company name, address, phone number, (also referred to as NAP) and sometimes the website address. Citations can help a local business to improve their search engine ranking. When a local citation does not include the entire … Continue reading What Is A Local Citation?

What is PPC (Pay-Per-Click)?

PPC is the abbreviation for Pay-Per-Click. It is an advertising system offered by search engines. An advertiser only pays when a web visitor clicks on an ad or clicks through to a site. Amount paid is determined by bidding process. PPC can be an effective way to advertise your business if it is properly set … Continue reading What is PPC (Pay-Per-Click)?

What Is An Affiliate?

Someone who sells products or generates leads for another individual or company in exchange for a commission on the sale or lead. There are ways to use this to grow your local business. This can be done from either side of the affiliate system: By being an affiliate selling someone else’s products/services. By offering affiliates … Continue reading What Is An Affiliate?