A responsive site is a website that automatically resizes to fit the device being used to view the site including desktop, tablet or smart phone. It is also called a mobile-friendly website. Increasingly website visitors are using their phones to view your website. Here’s a free test you can use to see if a page … Continue reading What Is A Responsive Site?
A web hosting service provides space on a server they own for use by their customers as well as providing internet connectivity. The hosting server provides online systems for storing files with information, images, video, or any content accessible via the web. A hosting server is needed to make your website show up online. The … Continue reading What Does Hosting A Website Mean?
This stands for Name, Address and Phone number. It is usually used in reference to local citations and search engine optimization. The NAP for your business needs to be correct and consistent on your website and online presence. NAP consistency is critical for businesses looking to improve their search rankings, increase the local organic traffic … Continue reading What Is NAP?
Commonly known as GMB (and formerly known as Google Local and Google Places), Google My Business is a business listing on Google, not unlike listings on other online business directories. Claiming and verifying your business’ Google My Business listing should be a high priority if your goal is to get more customers. Google is not … Continue reading What Is Google My Business?
Also known as an online directory or web directories, a business directory is a website which lists businesses and their information. Business listings may be categorized by niche, location, activity, or size. The directory may be compiled either manually or through an automated software. They are not just a digital Yellow Pages because they offer … Continue reading What Is An Online Business Directory?
Also known as the local pack or map pack, this is the top three local business listings in Google’s search results. The searcher’s location is used to display information relevant to the location of where the user is located when performing the search. For local businesses this is a prime spot as it generates significant … Continue reading What Is The Google 3 Pack?
A local citation is a mention of your business on the web that normally includes a combination of your company name, address, phone number, (also referred to as NAP) and sometimes the website address. Citations can help a local business to improve their search engine ranking. When a local citation does not include the entire … Continue reading What Is A Local Citation?
PPC is the abbreviation for Pay-Per-Click. It is an advertising system offered by search engines. An advertiser only pays when a web visitor clicks on an ad or clicks through to a site. Amount paid is determined by bidding process. PPC can be an effective way to advertise your business if it is properly set … Continue reading What is PPC (Pay-Per-Click)?
Someone who sells products or generates leads for another individual or company in exchange for a commission on the sale or lead. There are ways to use this to grow your local business. This can be done from either side of the affiliate system: By being an affiliate selling someone else’s products/services. By offering affiliates … Continue reading What Is An Affiliate?
Businesses know how valuable it is to appear on the first page of Google. Some brief stats tell all you need to know: 51% of all website traffic comes from organic search 75% of clicks go to the first page of search results. Local searches lead 50% of mobile users to visit stores within one … Continue reading 10 Reasons Pay Per Performance SEO Satisfies