What is PPC (Pay-Per-Click)?

PPC is the abbreviation for Pay-Per-Click. It is an advertising system offered by search engines. An advertiser only pays when a web visitor clicks on an ad or clicks through to a site. Amount paid is determined by bidding process. PPC can be an effective way to advertise your business if it is properly set up, monitored, analyzed and maintained.

Although Google’s PPC, known as Google Ads, is the most widely-known, other search engines offer PPC also.

Your target market should influence your decision as to which search engine would be best for your PPC campaign. Different search engines do have a different base of users.

There is a lot to learn if you want to manage your own PPC campaign. Frankly, the search engines don’t want you to know the best way to optimize your advertising. You spend more money with them that way. In addition, they are consistently changing their systems so it is important to keep your knowledge current.

A well-planned PPC campaign can be a boost to your business. A poorly-planned or poorly-managed campaign can be a money pit.

Is PPC advertising the right path for your business? Schedule a consultation and let’s talk about it.

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