What Is Remarketing?

Remarketing is the term used to describe re-engaging prospects or customers with email (and also SMS/text). While some companies (yeah Google we mean you) refer to retargeting as remarketing, they are actually different. Remarketing is when follow-ups are sent to visitors when they abandon a shopping cart, to offer related products (cross-sell/upsell) and lifecycle marketing emails. You have probably seen this when you look around at products on Amazon or make a purchase on Amazon.

Not too long after, you often receive an email from Amazon reminding you about a product you viewed or placed in the shopping cart, telling you what other people bought, offering you a product that compliments what you purchased or something similar. eBay is also very good at using remarketing.

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